Marketers today use video campaigns, webinars, and other trendy (cough Tik Tok cough) opportunities to reach their customers in the current digital era. However, that shouldn’t distract you from one of the oldest and yet most effective messaging platforms – email. You might be wondering whether email marketing is worth your time and efforts. Well, it is. Research shows that 99% of email users check their inbox every day, meaning that you can rely on emails for customer engagement.

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